You're a marketing geek who knows the importance of authentic, personable marketing and how to develop campaigns that turn interested visitors into loyal customers. As the Ecommerce Manager, you’re in charge of everything related to selling and promoting our products online. This includes creating ads, planning marketing strategies, maintaining the website, and finding ways to sell more, attract new customers, and keep our existing ones coming back.
You'll use your marketing expertise, strategic storytelling and market research to create a digital presence that leads to meaningful results - more revenue, broader reach and significant growth.
Expected start date: August 1st or September 1st 2023 latest
Plan marketing promotions and marketing calendar
Draft, create and execute email marketing content - campaigns that will resonate with real people, not just tick off marketing boxes.
Create frameworks that transform our social media into highly profitable platforms
Lead our creative team by setting clear expectations, giving detailed instructions, and creating an inspiring environment that encourages top-notch work
Content strategy, including determining shot lists for photo / video content and editorial shoots
Drive more traffic; Use Google Analytics and other website analytics tools to inform SEO strategy, plan blog content and backlink building
Optimize the user experience; Keep our website up-to-date, user-friendly, and secure
Oversee and execute strategic site AB tests to improve KPIs, revenue and overall customer experience
Optimize navigation, collections, search, and homepage
Review security and effectiveness of checkout pages and payment procedures
Grow sales; Analyze website performance, identify opportunities and implement strategies to grow sales
Strategically plan product collections, pages, content updates, and homepage features based on inventory needs and marketing priorities
Pass on sales-related metrics to inform restocks to the Production Team
We want everyone in our business to grow and use their talents, so there may be additional tasks based on your interests and the company needs.
You're a number cruncher who makes decisions backed by data to inform marketing strategies and drive sales.
You’re a problem solver who's not afraid to roll up your sleeves, experiment, pivot, and try again
Your attention to detail is borderline scary, and you can juggle multiple priorities simultaneously
You constantly question how to improve and what the audience reallywants
You have a creative flair and can develop innovative marketing strategies that resonate with target audiences.
You’re fluent in digital marketing and familiar with html, CSS, Shopify, Google Analytics, SEO, Meta and Klaviyo (or will be quick to master it)
You thrive in the rush of a startup, can roll with a little chaos and aren't shy about learning new tech
You're motivated by tight deadlines and fast turnarounds, but also understand the value of thorough planning
Put simply, you live and breathe marketing
You stay up to date with e-commerce trends and are always eager to learn more
You hold at least a bachelor’s degree in marketing or business, have experience in ecommerce and digital marketing, and a track record of driving sales
Don’t have the writing skills of a native English speaker
Can’t communicate in a conversational tone
Have limited knowledge of digital marketing concepts and tools
Lack a results-driven mindset and do not focus on achieving measurable growth.
Aren’t looking for a long-term position
PLEASE ONLY APPLY IF YOUR ENGLISH IS TOP-NOTCH AND YOU'RE AN INDONESIAN
JEWELRY INDUSTRY EXPERIENCE OR BACKGROUND IS A HUGE PLUS.