So, you're being lied to.
Yep, we said it.
Here’s the thing: a lot of jewelers saying they’re sustainable are stretching the truth. They throw around words like “eco-friendly,” “ethically sourced,” and all sorts of other feel-good buzzwords - but how many can actually back it up? Spoiler: not nearly enough.
The truth is, brands love to slap on feel-good labels without any real proof, hoping you won’t dig deeper. But when you do? Those claims start to crumble. That’s called greenwashing, and it’s everywhere.
Because if a jeweler can’t *prove* they’re ethical, chances are, they’re not.
And most of those claims don’t hold up under real scrutiny. It’s a minefield (pun intended) of half-baked promises. And you deserve better than that.
The good news?
There's a whole tribe of jewelers who not only make your heart skip a beat with their designs, but also make sure their jewelry comes with a clean conscience.
So, how do you know if your jewelry is genuinely doing good for the planet and the people who craft it?
Enter: B Corp Certified jewelers.
B Corp certification is what businesses aspire if they’re serious about “doing good”.
B Corp is like the gold standard for sustainable business. Companies certified by B Lab, the nonprofit behind B Corp, meet the highest standards of social and environmental performance, transparency and accountability.
In simpler terms, B Corp is the gold standard for companies that are all about benefiting everyone - employees, communities and the planet.
And yes, this includes making jewelry that doesn’t cost the earth - literally.
B Corp certification isn’t about slapping on a label for a feel-good ad and calling it a day. It’s rigorous. It’s challenging. It’s a commitment to doing business from "good enough" to "let's actually make a difference."
And here’s some little insider info: getting certified is a tough cookie to crack!
Certified by the non-profit B Lab, B Corp status means a business meets sky-high standards of social and environmental performance, accountability, and transparency.
It means a business has opened itself up to scrutiny - everything from how they source materials to how they treat their employees is examined with a fine-tooth comb.
So, what does it mean for a jeweler to be B Corp certified?
It means they've been through the ringer (no pun intended) with B Lab, the non-profit behind the B Corp movement. They've been vetted for everything from environmental impact to how they treat their employees and source their materials.
Choosing a B Corp certified jeweler means that little ring you slip on your finger or the pendant around your neck comes with peace of mind included.
It means you’re part of a larger movement - a shift towards more responsible, ethical and sustainable business practices in the jewelry industry. Every purchase is a statement saying you care about the bigger picture and a vote for the world you want to live in.
And hey, wearing a ring that’s packed with good karma? That’s a trend that never goes out of style.
So, why bother with a B Corp jeweler?
Because they’re pioneers leading the charge, making sure every gem sold does as much good in the world as it does looking good on you.
So, we’ve handpicked the top 11 fine jewelers who work with solid gold and gemstones, with third-party proof that they’re doing business the right way. You know, should you want an engagement ring that's truly ethical.
B Corp score: 82.3
Location: Indonesia
Gold used: ★★★ (mercury free, mined by indigenous women)
Diamonds: natural diamonds from known origin
Offsets carbon: yes
Giving back: donates at least 1% of sales
Bonus points: women owned, immigrant owned
At Gardens of the Sun, we’re all about digging deeper - literally and figuratively.
And we’ve made it our business to actually be ethical: from mercury-free gold sourced by indigenous women to transparency about every step of the process.
Starting out, we had a big dream in a small studio. We knew the jewelry world could do better - less take-make-waste, more sustainability.
We wanted to prove that jewelry could be a force for good - from the way we source our gemstones and metals, to how we treat our team and everything in between. Our B Corp score of 82.3 might not have us at the top just yet, but it's a score that both marks our commitment to do better and be better, AND shows we're still learning, growing, and improving. It's a humble yet honest reflection of our promise to never settle for “good enough”.
Based in Indonesia, we work with mercury free gold, mined by incredible indigenous women. Our artisanal mining partners see better paydays and work under safer conditions, thanks to the standards we’ve set. Plus, we push boundaries on what it means to be transparent in the jewelry industry, giving you a clear view of our supply chain from start to finish.
This means we can proudly say our jewelry is crafted in a way that gives back at least as much as it takes.
Think diamonds are forever? Add "ethically sourced" to that - because yes, ours are not only forever; every diamond has a known origin.
Shop Gardens of the Sun
B Corp score: 82.5
Location: Germany
Gold used: ★☆☆ (recycled gold)
Diamonds: lab-grown
Offsets carbon: yes
Giving back: gives back 3% of profits
Known for their minimalistic, elegant designs that promise a lower ecological footprint, Maren takes chic to a new level. They use recycled materials and lab-grown diamonds to craft beauty that doesn’t burden the earth.
B Corp score: 99
Location: United Kingdom
Gold used: ★★✰ (Fairmined and recycled gold)
Diamonds: natural
Offsets carbon: no
Giving back: member of 1% for the planet
Bonus points: women owned, Best for the World - Community
This UK gem pushes the envelope with Fairmined gold and a commitment to reducing their workshop's environmental footprint, proving luxury and sustainability can go hand-in-hand. Operating out of the United Kingdom, Ellie Air practices what it preaches by implementing a zero-waste policy in its studios and using only Fairmined or recycled gold.
B Corp score: 91.1
Location: Toronto, Canada
Gold used: ★★★(Fairmined and Fairtrade gold)
Diamonds: natural and lab-grown
Offsets carbon: yes
Giving back: $34,005 raised in 2020-2021 for food banks and local charities
Bonus points: employee owned
These Toronto natives were the first in their neck of the woods to snag a B Corp certification, mixing Fairmined gold with giving back big to local charities. Certified since the maple syrup was just a sapling (okay, 2013), they’re showing how luxury and responsibility can hang on the same chain.
B Corp score: 102.7
Location: Singapore
Gold used: ☆☆☆ (unknown origin)
Diamonds: natural
Offsets carbon: no
Giving back: donates at least 2% of all sales to non-profits
Bonus points: family owned
Over a century of family heritage meets modern responsibility in Singapore. This commitment is reflected in their meticulous sourcing of gems and the personal touch they add to each handcrafted piece, so beauty is never compromised for ethics.
B Corp score: 108.3
Location: New Zealand and United Kingdom
Gold used: ★★★(Fairmined gold)
Diamonds: natural
Offsets carbon: No
Giving back: member of 1% for the planet
Bonus points: women owned
Ever heard of blockchain for jewelry? ANUKA uses blockchain to offer transparency into their sourcing. Their jewelry is not only designed to be timeless, but made respecting both human and environmental resources, setting a benchmark in the sustainable luxury space. Operating out of New Zealand and the UK, they put all their cards on the table, so you know exactly what you’re getting – and giving.
B Corp score: 103.7
Location: NZ & UK
Gold used: ★☆☆(recycled gold)
Diamonds: lab grown
Offsets carbon: yes
Giving back: partners with Lumos (gives 10% of web orders over the BFCM period), Save the Elephants, and Oceana, and plants at least 20 trees per month through Treeapp
Bonus points: Best for the World - Environment, plastic free workshops
Monarc stands out not only for its recycled gold and lab-grown diamonds but also for its environmental initiatives. Their eco-friendly practices are as solid as their beautiful, minimalist designs. Partnering with environmental giants like Lumos and Treeapp, they’re proving that small brands can have a big impact.
B Corp score: 84.7
Location: Canada
Gold used: ★☆☆ (recycled gold)
Diamonds: natural
Offsets carbon: yes
Giving back: 1% for the Planet, $1 for every gift box declined on our website to the Environmental Youth Alliance (EYA), Pyrrha Scholarship and the Pyrrha Indigenous Student Award. Supports The Great Bear Forest Carbon Project.
Bonus points: works with UN’s SDG goals, Butterfly Mark certified by Positive Luxury
Pyrrha transforms reclaimed metals into deeply symbolic jewelry in their certified Zero Carbon studio in Canada. They’re not just about adornment but about crafting pieces that carry meaning and support sustainable actions globally.
B Corp score: 85.7
Location: USA
Gold used: ☆☆☆ (gold from unknown origin)
Diamonds: unknown, but most likely natural
Offsets carbon: no
Giving back: 1% for the Planet, The Healing Bus social enterprise
Bonus points: the first B Corp certified jeweler
A trailblazer in B Corp certification in the jewelry sector, blending modern design with an ethical conscience. Their commitment extends beyond jewelry; they’re active in global community initiatives, making sure that each piece they create supports sustainable actions.
B Corp score: 92.9
Location: New York, USA
Gold used: ★☆☆ (recycled gold)
Diamonds: lab-grown
Offsets carbon: no
Giving back: The Greener Diamond foundation, gives at least 10% net profits to fund educational programs, micro-business loans, and agricultural farms in diamond mining communities.
Bonus points: women owned and operated, immigrant owned
Based out of New York, MiaDonna is a pioneer in the lab-created gemstones scene. These folks in New York pour 10% of net profits back into educational programs, micro-loans, and farms in diamond mining communities. Now, that’s shiny on the inside and out!
B Corp score: 84.9
Location: United Kingdom
Gold used: ★☆☆ (recycled gold)
Diamonds: natural and lab-grown
Offsets carbon: no
Giving back: no
Home of Solar Diamonds, powered entirely by renewable energy. This UK-based innovator combines technological advancements with traditional craftsmanship to offer guilt-free luxury that shines responsibly.