What karats really mean and why we only use 18k gold
Gold might be the world’s oldest status symbol, but it’s also one of the most misunderstood. Flip over a ring, and you’ll see a mysterious stamp: maybe 750, maybe 10K, maybe 585. Is higher always better? Does it matter if your gold is 14K or 18K? And what about white, yellow or that rose gold everyone’s obsessed with?
If you’ve ever wondered why some gold looks brighter, feels heavier or costs a little more (or less), let’s break it down and bust a few myths along the way.
Karat spelled with a “k” is the system for measuring how much actual gold is in a piece of jewelry. Pure gold is 24 karats. That means all 24 parts are gold. But pure gold isn’t practical for most jewelry. It’s soft enough to easily dent and deform.
So, gold is mixed with other metals to create an alloy that’s tougher, more versatile and better suited for everyday wear. The karat number tells you how much of the gold is actual gold and how much is something else. For example:
A quick chart for reference:
You’ll also see carat (with a “C”) used for the weight of gemstones and diamonds, but for gold, it’s always “karat” or “K”.
Fun fact
Using karats to measure gold is more popular with US and UK companies. While in Europe, gold is more commonly measured by decimal hallmark stamps, or their millesimal fineness. So 18 karat will be marked as 750, while 24 karat will be marked 999.
You might notice stamps on the inside of your rings, on the back of a pendant, near the clasp of your necklace or on the post of your earrings, and wonder “what is this?” It's not just some random engraving!
Gold jewelry has a stamp to show the specifications of the metal used for your jewelry. It'll show you information like gold karat or silver purity. This would double as a reassurance of your gold karat count and as a mark for other jewelers if you ever need your jewelry fixed or adjusted.

And in the case of our gold jewelry, there's a little extra hallmark to show you it's made with our ethical gold sourced directly from indigenous women miners with low impact and mercury free mining methods. A little something to remind you of the positive impact your jewelry has.
Most karat values for gold jewelry range from 9 karat to 24 karat. Anything below that isn't usually considered solid gold jewelry. In fact, in many countries 9 karat or 10 karat gold is the lowest purity legally permitted to be sold as gold.
If gold is so great, why bother with alloying adding in other things into the mix?
Pure gold is too soft to form into jewelry. Mixing it with other metals makes it harder and more durable for daily wear.
Pure gold has a very intense color. Mixing it with other metals helps soften the shade of gold, turn it into a rosy or peach color, or create a white metal look to not distract from that sparkling white diamond.
Pure gold is expensive. Zinc, copper, silver...? Not really. Mixing it with other metals reduces the gold used in a piece of jewelry, and with that also the price you pay.
The ‘other’ metals chosen will usually depend on what color and strength the goldsmith wants the finished jewelry to be. That’s why you’ll find different shades of gold jewelry across different brands, even if the karats are the same.

Pure gold is beautiful, but it doesn’t hold its shape. Try making a delicate ring in 24K, and you’ll find it goes out of round easily. I’ve seen friends with 22K gold wedding bands. The color is bright, but the shape keeps shifting and the surface picks up scratches fast. Pure gold is great if you love tradition, but not if you want your ring to look the same year after year.
Alloys are the real MVPs here. Mix gold with metals like silver, copper or a dash of palladium, and you get a material that’s harder, less prone to scratching and ready for anything your day throws at it.
Alloys are what make gold practical for jewelry. Here’s what the main metals do:

So, alloys don’t just toughen up your jewelry. They’re also what give you all those color choices, from classic yellow gold to cool white gold or bold rose gold.
Fun fact: Higher karat gold always looks warmer and deeper. Lower karat gold looks duller and paler.
You won’t see a dramatic showdown between 14K and 18K gold in most jewelry shops, it’s simply a matter of different options. The choice often comes down to the jeweler’s style, technique, price points and what they believe makes for the best finished gold jewelry.
Here’s the honest answer: it depends on what you want from your jewelry.

This is where we get a bit picky. 18K gold is the gold standard for handmade jewelry at Gardens of the Sun. Here’s why:

When in doubt, trust the karat that brings together tradition, value and strength, and makes your goldsmith smile. That’s why we work with 18K. For jewelry that isn’t just worn, but lived in.
Want to see what real 18K looks like? Explore our custom gold rings and ethical gold jewelry.
We believe 18K is the sweet spot for jewelry. It offers a rich color, high gold content, and is still durable enough for daily wear and intricate designs. That’s why it’s the only gold we use at Gardens of the Sun.
18K gold means the metal is 75% pure gold and 25% alloyed metals. It’s prized for its warm color and value, while still being practical for custom, handmade jewelry.
14K gold is 58.3% pure gold, mixed with 41.7% other metals like silver and copper. It’s strong and affordable, but a bit paler in color than 18K. We prefer 18K for its richer tone and heirloom quality.
9K gold is only 37.5% pure gold. It’s most common in the UK and Australia and is used for budget jewelry. You’ll see it stamped as “375.”
10K gold contains just 41.7% pure gold, with the rest made up of other metals. It’s tough and inexpensive, but the color and feel don’t have the same impact as higher karats. Not our pick for jewelry with meaning.
Check for a stamp or hallmark inside your jewelry: “750” means 18K, “585” is 14K, “417” is 10K, and “375” is 9K. Some pieces will also have the “K” mark, like “18K.”
Not always. Higher karat gold is purer and has a deeper color, but it’s also softer and can scratch or bend more easily. 18K gold strikes the best balance of beauty, value, and everyday durability.
Yes. 18K gold is durable enough for daily jewelry and still maintains a rich, unmistakable color. Just avoid heavy manual labor or harsh chemicals to keep it looking its best.
Karat (K) measures gold purity. Carat (ct) measures the weight of gemstones like diamonds. Both are important, but they’re not the same thing.
We recommend 18K gold for engagement rings. It’s beautiful, strong enough for daily wear and has a classic, timeless look for lifelong wear.
White gold is usually plated with rhodium to give it a bright white finish. Over time, the plating can wear off, revealing the gold’s natural, slightly yellow color. A quick re-plating brings back the shine.
24K gold is almost pure gold, but it’s very soft and prone to bending or scratching. It’s best reserved for ceremonial jewelry or heirlooms that won’t see much daily wear.
Yes. 18K gold has more pure gold content, which makes it more valuable by weight. It also tends to have a richer color and feels more substantial.
A "333" stamp on gold is the fineness mark. It means the jewelry is 8 karat (8K) and contains 33.3% pure gold. 333 gold is 8K, meaning it contains only 33.3% pure gold. It’s common in vintage European jewelry and is not widely used today.
Yellow gold uses alloys like silver and copper to keep its classic golden hue. White gold is alloyed with white metals like nickel, palladium or zinc and then plated with rhodium for a white finish.
18K gold or higher is less likely to cause allergic reactions, especially when alloyed without nickel. With white gold, opt for palladium or platinum alloys to avoid allergic reactions to nickel.
The karat and the mix of alloy metals affect the shade. Higher karat gold looks richer and deeper yellow. More silver or other white metals can lighten the color.
Gold itself doesn’t tarnish, but the alloy metals might darken a little over time. A quick clean and polish will restore the shine.
Look for stamps like 750 / 18K, 585 / 14K, 417 / 10K or 375 / 9K inside your jewelry. These marks confirm the gold’s purity.
24K gold is the most expensive per gram, followed by 22K and 18K. Jewelry value also depends on craftsmanship, design and gemstones.